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Elden Ring will not be like Dark Souls FromSoftware wants to attract much more public

If we had any doubt that Elden Ring is the most important project that has been between hands fromSoftware , this week we have known more details that point to that direction. While we already know that the game will be more accessible, from Bandai Namco insist on the great ambition behind the development.

It has been in a talk with Gamesindustry where the Senior Vice President of Digital, Marketing and Content of the Editor in Europe has not trembled the pulse to talk about the relevance of the game. Hervé Hoerdt has highlighted that the idea with Elden Ring is attract a higher audience than with Saga Souls , which was born as a niche title and has become one of the main names of the industry.

The idea with Elden Ring is to attract an audience greater than Dark Souls Hervé Hoerdt, Senior Vice President at Bandai Namco with Dark Souls, we spent a niche a really big audience. I would not say Mainstream, but not far away If it is, he explains. The idea with Elden Ring is to attract an even greater audience. It is a very important game for us, and very important to fromSoftware .

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Hoerdt has also wanted to make it clear that everything involving the game is being treated internationally, with direct connections between the European territory and the Asian. We are working very closely with Japan and we have three people dedicated exclusively to the franchise here in Europe, he says. We want to get expand the base of players and that s why we are so ambitious with Elden Ring.

Elden Ring is one of the most anticipated games in the coming months. The new delivery of fromSoftware arrives at January 21 A PC, PS4, PS5, Xbox One and Xbox Series X | S and aim to be one of the 2022 head titles. More delays are expected, since The development is already in its final phase, and since the study promise more flexibility and a detailed open world where verticality will play a main role.

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At the beginning of 2022, the waiting time has an end and we can finally have a hand on Elden Ring , the latest work of the Dark Souls and Sekiro: Shadows the Twice maker of from Software.

In the interview with, Hervé Hoerdt, his sign SVP of Digital, Marketing and Content for the European market at Bandai Namco Entertainment, said about the goals of the publisher. How Hoerdt was voted very positively to Elden Ring and expects commercial success, as it is internally assuming that Elden Ring will delight an even broader target group than at that time at Dark Souls the case was.

From a niche to a commercial hit

With Dark Souls it became something of a very competitive niche audience to something that is really wide. Mainstream I would not say, but it was not far away. And the idea of ​​Elden Ring is to achieve an even larger audience. It s great great for us. It s super big for from software. We work very closely with Japan. We have three people who are dedicated to the franchise here in Europe, explained Hoerdt.

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From Software and Bandai Namco have the desire to expand the fan base. Therefore, we pursue with Elden Ring big ambitions. But I feel that what we do, many people will have fallen, and that s the most important thing. That s what we want. We are not just business people. We want to bring something funny and unique, the millions of people fallen.

Elden Ring will be published on January 21, 2022 for the PC, the PlayStation 4, the PlayStation 5, the Xbox One and the Xbox Series X / S.


Further messages to Elden Ring.

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