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Xbox: Activision acquisition (Call of Duty) by Microsoft takes an important step!

On January 18, Microsoft announced its intention to redeem the American giant Activision for a monumental sum. Of course, such a redemption was not going to be in a snap of fingers and it takes a while so that the acquisition process comes to an end. Three months later, this one advances well and it even has to take an important step, following the meeting of the boards of directors of the two companies.

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Activision and Microsoft await shareholders’ verdict

Obviously, all the stages linked to the acquisition of the American publisher will not be settled in the coming weeks, but things are gradually being put in place so that this transaction ends up succeed. As of this week, the acquisition orchestrated by Microsoft will take a new turn since next Thursday, April 28 at 6 p.m., precisely, Activision shareholders will have the heavy task of voting, or not, in favor of the ‘ Offer formulated by the Redmond firm.

For some time, the financial commentary period of the various companies in the videoludic sector is in full swing, and, very recently, Activision communicated on its latest results. Without getting into detail, or linger for a long time on the subject of his performances, the publisher has nevertheless slipped a very interesting little information around his acquisition by Microsoft.

* Xbox and Activision: the real consequences of the largest buy -back in industry

How the Microsoft & Activision Deal Affects Call of Duty and Sony - IGN Now

The acquisition approved by both parties

In order not to interfere with the current actions around this burning subject that is its potential purchase by the Redmond firm, the publisher has eluded the questions of its investors but wanted to counterbalance this silence by sharing a capital announcement In the implementation of this acquisition which should be completed by the end of the fiscal fiscal year of Microsoft ending on June 30, 2023, that is to say in the next twelve months.

Certainly, shareholders will be invited to vote this week, but on the boards of Activision Blizzard and Microsoft, it seems on the same wavelength. Indeed, the two parties both approved the transaction, while waiting for the regulatory authorities to conclude the study of the latter . Currently, precise details are carefully scrutinized, in particular “L’accès of the two companies with consumer data and the developers ‘labor market, as well as the impact of the workers’ agreement that accused Activision discrimination and hostility at the workplace ”. In itself, a new step of franchy while waiting for the result of the vote of the shareholders!

* Microsoft crosses a new level in billion with the buyout of Activision-Blizzard


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Microsoft has directly after a disturbing kotick

As the Microsoft Responsible for January 2022 surprisingly announced the acquisition of Activision Blizzard announced , was immediately clear to many: The Bobby Kotick-led company is ultimately stumbled over the large sexism scandal of 2021 . Too clearly, the Activision shares had slipped into the basement. Too very stood the mighty CEO in the flakfire of criticism . And: a takeover in such a magnitude (as a reminder: $ 68.7 billion) has certainly been prepared for many months.

When were the first talks?

Of the more surprised, many sector associated and players then when Xbox boss Phil Spencer explained that the Activision takeover was concretely on the table from November. But that does not mean that it could not have given a lot of pre-plenth, right? This time window from November to January seems extremely short. Or has Spencer lied?

More clarity now brings a document of the “United States Securities and Exchange Commission” (via CNBC). In this is a very detailed timeline of events around the takeover:

  • Event 1: On November 16, 2021, Wall Street Journal published a report, according to the Bobby Kotick, to have known sexism incidents . According to this report, the Activision share once again fell by almost $ 10 dollars.
  • Event 2: On November 18, 2021 Phil Spencer wrote an e-mail to his employees, according to the he disturbed and deeply dismayed by what happened to Activision Blizzard .
  • Event 3: On November 19, 2021 Spencer is said to have spoken directly with Bobby Kotick according to the document. Actually, it was about another topic in the conversation, but the Xbox boss used the opportunity to share the CEO: Microsoft would have an interest in discussing certain strategic possibilities.
  • Event 4: On November 20, 2021, Microsoft’s CEO Satya Nadella clearly made Microsoft Activision Blizzard liked to buy.

No eight weeks later, the contoured deal was announced, which clearly shows how uniquely the situation and how struck Activision was after the scandal. For comparison: Sony and Bungie should have negotiated five to six months until one could agree on a takeover here.

More interested parties were there

We still have an exciting detail from the document for you. According to the SEC file, four more companies interested in a takeover should have been interested in the time. These are not mentioned in particular, but there were already rumors about it, that, for example, Facebook should have been an option . Incidentally, one of the companies wanted to take over Blizzard Entertainment and renounce the Activision and King areas. Of course, Microsoft also went very aggressive to secure the whole company as soon as possible before a competitor receives the surcharge.

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The CEO of Microsoft speak about the purchase of Activision Blizzard: “We will still be number 3 in the market”

“Why are these content companies attempting to grow?” Nadella continued. “It’s because the place where you really locate the limitations is in the distribution “. The CEO explained, that for this very same reason, in Microsoft they intend to create even more material distribution for players when making acquisitions such as Activision Blizzard, utilizing devices such as Xcloud.

It is already popular the titanic acquisition with which Xbox stunned the sector a couple of days ago, as well as Phil Spencence itself shared some remarks later, yet what about Microsoft’s CEO? Satya Nadella He finally commented on this, stating that even after the purchase, Xbox will certainly continue to be as “the number 3” in the industry and also, therefore, I do not understand how to stop their syndicate risk procedures.

Nadella included, that Windows is the only Open platform circulation in regards to video game content. “The most significant store in Windows is Steam, as well as it’s not ours,” clarified the CEO. “People can use any kind of settlement instrument, while the various other videogame platforms are closed “.

The location where the limitations are actually like, it remains in the satya distribution Nadella Nadella shared the viewpoints of Him on the acquisition of Activision Blizzard with The Financial Times. The CEO believes that the videogame industry is very fragmented , which Microsoft is still behind the companies Tencent and also Sony . “That’s the fundamental group,” said CEO. “Yes, we will be a great gamer within this fragmented location.”

Microsoft gaming CEO: We're confident in timeline for closing Activision Blizzard deal

Xbox Game Pass is one of the greatest aspects of the Microsoft Video game Division, reaching earnings documents thanks to launches as well as registrations. Now that Activision Blizzard is part of Xbox, the neighborhood is waiting on the arrival of iconic titles to this registration solution, such as Phone call of Task, Overwatch, as well as a lot more.

Battlefield 2042 and Cod: Vanguard: Blamabel and embarrassing

Call of Duty against Battlefield: A duel, as it rarely gives him in the video game industry. Not only the games of Electronic Arts and Activision Blizzard regularly argue about the supremacy, but also the fans of the two camps make up again and again heated word habits. After the three-year-old abstinence of Electronic Arts in the shooter area, many expected Battlefield 2042 (Buy Now 29,58 € / 32.99 €) A masterpiece. Also, I had extremely pleasure for good and balanced multiplayer-runners, after Cod more and more disappointed the last few years.

But it came as it had to come and both shooter brands flopped again after their publication in November. The one directly after the release, the other only with a little delay in the new year. Almost four months after the publication of Battlefield 2042 and Call of Duty: Vanguard I only rarely play in one of the two titles. During the shooter of DICE still struggling with countless bugs and many good features of previous parts have been simply painted, even in COD my worst fears have been true.

Table of Contents

  1. 1Wo is the credibility?
  2. 2-string developers
  3. 3Battlefield, set six!
  4. 4ES gives hope

Where is the credibility?

Since the skill-based game search in the new part no longer strikes so mercilessly as merciless as it was still in Black Ops Cold and the modern-warfare reboot and the point system a little improved, I had a long time the hope that me also colorful skins and bright colors Stay in the shooter.

But wrong thought! With the first season, the ridiculous operator outfits, light track ammunition with laser sounds and several inappropriate arms plan plans returned. In an allegedly so serious and authentic world war scenario, such things have lost absolutely nothing for me.

Shortly after the release of the first Season, the crossover came to Attack on Titan in the Ingame Shop. What exactly a Manga series has to do with the Second World War remains probably the secret of the developers forever. Even if the world of Attack on Titan is visually at the time, I could imagine Captain America and Indiana Jones in the current COD. And even for these two icons I would not give a cents.

Triest developers

To just the first season, with the COD back to the weaknesses of its predecessors. With the implementation of the new Warzone card, more problems snapped into the shooter. From invisible skins over rough graphic offices to game crashes, players and players got the full program on mistakes.

As that affects the number of players, console games are generally quite difficult to assess. Although Activision Blizzard is not really transparent to this time, but the reports that a successor should already appear earlier due to poor sales numbers, do not come from approximately.

In addition, in Vanguard lately there was more likely to play the chance to play the multiplayer for free over a weekend. So it seems as if the fans run away from the World War Shooter. And that’s just as well!

Battlefield, put six!

Since features would be like the scoreboard, which is still not the wishes after over three months. Great problems in communication on the battlefield and then of course the shift of the first season. This should now start instead of early in early summer. My prognosis is therefore: Until then, Battlefield 2042 is dead!

Until the replenishment is supplied to the promised content in early summer, the small rest also adopted. Although unfinished games at DICE have a long history, I’m thinking of Battlefield 5 or Star Wars: Battlefront 2, but in the state in which Battlefield 2042 is after more than three months, I give up the hope for a timely improvement. Even the cheaters know the game already to the game.

There is hope

But the shooter genre is still booming. This also show various alternatives to the two major brands. Multiplayer games like insurgency: sandstorm or bright Let Loose fascinate many fans on PC and console. These titles also prove that shooter can remain authentic despite character adjustments and do not have to drift towards Fortnite to succeed.

After the renewed disappointment by COD and Battlefield, I need a little distance from such online shooting bushes. I prefer to play with a few friends Koop shooters like Ready Or Not or Escape from Tarkov. Again, there are a wide selection of good titles for fans of the genre.

My hope is now on the current events of the games industry. Maybe the Activision Deal brings positive for the Call of Duty brand. Maybe Sony together with Bungie develops a completely new brand in the shooter genre. And maybe EA actually learn from the mistakes of the past. To home page to the gallery

Xbox must be careful not to burn on Activision (comment)

The planned takeover of Activision presents all previous deals in the shadows. However, she is also associated with a lot of risk. For Xbox, not only 69 billion US dollars are on the game.

In recent years, Xbox was cumbersome cultivated his clean man image. Phil Spencer has always set up his best son-in-law smile and spoken in PR-suitable phrases. Xbox was thus able to its position as a kind of friendly outsider in the gaming industry consolidated – new at school, sometimes with connection difficulties, but always with a well-kept look and also properly rich parents.

However, the circumstances of the Activision Takeover are from such explosive that Xbox will lose his proven marketing mask and will show his true face.

Activision Powerless is a challenge for Microsoft

Even in an industry, which is so toxic and dominated in many ways of Misogyny, racism, homophobia, destructive laziness and endless money yarn , Activision Blizzard King is a business. The Publisher has built with CEO Bobby Kick at the top such a desirous, miserable working environment that Activision was even sued by the state of California. (Source: Gig)

Microsoft has to clearly position itself when taking over. Responsible How Kick should leave the publisher as soon as possible without being considered to be considered on pompous farewell celebrations with warm words. Although it is assumed that Kick will take his hat after the conclusion of the deal, the way will also be important. (Source: Wall Street Journal)

Following this, the structure must be umpelt in Activision Blizzard and an improvement in employment is initiated. The acquisition could thus be for the publishers’ employees a real chance – As long as Xbox is not too fine, to roll up the sleeves and help them clean.

Xbox: How many microtransactions does the image handle?

While Activision Blizzard under the scenes requires extremely a lot of work, the game output must be critically seen and changed. The focus on Loot boxes fits just as little to the Xbox image as the rolling out annual cod releases. PR ab sticks How the subsequently added microtransactions in Crash Team Racing should be avoided necessarily.

Also, For gamers, the Xbox takeover could thus have positive consequences – when gaming hen should get more time for development and depreciate aggressive monetization.

However, the question of console exclusivity remains continues and could sustainably secure Microsoft’s vest. Gigantic multiplayer franchises like Call of Duty removing from the PlayStation platform, would be impossible to justify millions of gamers .

After the billion deal: Which face shows Microsoft?

The fact that Microsoft is capable of buying ACTIVISION Blizzard for the game sum of almost 69 billion US dollars is sign of a broken system that can not even serve seriously or account.

But Xbox has now decided. The company has caught his school uniform, which combed hair, put his rigid winner smile and parents’ money placed on the table .

But that’s not done this time. Because of the dimensions of the Deal , it is now also the so carefully established reputation of Xbox on the game – and losing it, could be really expensive in addition to the 69 billion US dollars in the longer term.

Xbox ensures the planned acquisition of Activision for a sensation. The deal could contribute great profits to Microsoft – but also offers a significant risk for the company.

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