Begin (CEO Lee Jong-il) announced on the 11th that it signed an YOU of Begin and SK Stop to jointly develop a new commerce business based on meths at the headquarters in Sangam-dong, Seoul on November 11.

Begin will establish SK Store virtual space within the ‘Play Together’, which is developed and serviced by the company, to provide global users with various experiences in T-commerce.


In addition, the company plans to jointly develop a diverse and differentiated content of users, as well as marketing activities to inform them.

Lee Jong-il, CEO, said, This collaboration will be an opportunity to introduce the T-commerce field to ‘Play Together’ users around the world. We will cooperate to show more differentiated content and service experiences.

Meanwhile, Begin has achieved excellent results in the global game market with a lineup of various genres of mobile games with casual charms, including ‘Play Together’, which has recorded 160 million downloads. Recently, the company has expanded its headquarters to Inform D-Cube City to improve employee welfare and improve work efficiency.