Netflix has given much to talk about with the latest decisions he has made, this includes charging for sharing accounts and also for gradually price increases that do not please people. To combat the lack of memberships, they have mentioned that they will incorporate commercials to give cheaper access and now there is already a possible date.
This is what they commented through a recent letter:
Our offer supported by lower price will complement our existing plans, which will remain without advertising. Our global ARM has grown at an annual rate composed of 5 % between 2013 and 2021, so it now makes sense to offer consumers a lower price option with advertisements, if they wish.
In addition, they comment on the alliance they are having with Microsoft to incorporate commercials:
They are invested strongly to expand their multimillionaire advertising business on Premium television video, and we are delighted to work with such a strong global partner. We are excited with the opportunity given the combination of our very committed audience and high quality content, which we believe will attract CPM Premium of brand advertisers.
We will probably start in a handful of markets where advertising spending is significant. Like most of our new initiatives, our intention is to implement, listen and learn, and quickly to improve the offer. So, our advertising business in a few years will probably be quite different from what the first day seems.
This new subscription will be launched at the beginning of 2023 . There is still no departure date, but some markets in Latin America have already been able to prove it.
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