In the interview with gamesindustry.biz, Hervé Hoerdt, his sign SVP of Digital, Marketing and Content for the European market at Bandai Namco Entertainment, said about the goals of the publisher. How Hoerdt was voted very positively to Elden Ring and expects commercial success, as it is internally assuming that Elden Ring will delight an even broader target group than at that time at Dark Souls the case was.
From a niche to a commercial hit
With Dark Souls it became something of a very competitive niche audience to something that is really wide. Mainstream I would not say, but it was not far away. And the idea of Elden Ring is to achieve an even larger audience. It s great great for us. It s super big for from software. We work very closely with Japan. We have three people who are dedicated to the franchise here in Europe, explained Hoerdt.
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From Software and Bandai Namco have the desire to expand the fan base. Therefore, we pursue with Elden Ring big ambitions. But I feel that what we do, many people will have fallen, and that s the most important thing. That s what we want. We are not just business people. We want to bring something funny and unique, the millions of people fallen.
Elden Ring will be published on January 21, 2022 for the PC, the PlayStation 4, the PlayStation 5, the Xbox One and the Xbox Series X / S.
Further messages to Elden Ring.